Car.Show’s parent company, Detroit Trading (www.detroittrading.com), recently launched its next generation automotive shopping and research destination in partnership with Time Inc. on “The Drive” (www.thedrive.com). “The Drive” is Time Inc’s signature publication for delivering top-tier editorial content around the automotive industry and lifestyle. The Detroit Trading team spent three months designing and developing the resource and another 3 months testing real time with in-market car shoppers. The result: an intuitive, easy-to-use tool that is fully integrated with The Drive’s content, providing The Drive readership with seamless transition between editorial content and shopping resources.
Click here for more information about the partnership.